, light, process
Working with the light a room already has
Why I stopped bringing strobes to most shoots, and what a window can do that a softbox can't.
For the Skin series I made one rule: no retouching beyond dust. It changed everything about how we worked.
Light does the retouching
Big, soft, close light from one side. It keeps texture but never makes it harsh. Freckles and pores stay, and they look good.
Makeup as care, not cover
Elin Berg prepped skin for an hour and used almost no product. The glow in the pictures is moisturiser and daylight.
Objects in the same light
The products were shot in the same corner, at the same hour, so faces and bottles read as one series.
More from the journal
, process, styling
Building a set from one wall
Notes from the Linen campaign, where the whole shoot happened against a single stretch of plaster.
, commissions, process
What happens after you send an enquiry
The steps from first email to final files, so you know what to expect before we talk.